Eric Badofsky
Vice President/Creative Director
An award-winning advertising/marketing veteran of 25 years, Eric leads the USM creative team in the development of concepts, copy and design. In addition to being a published writer for Texas Sporting Journal, Upland Almanac, Boar Hunter and other sporting publications, he serves on Board of Directors for the United Special Sportsmen Alliance, a non-profit charity dedicated to helping severely ill and disabled children experience the thrill and reward of the great outdoors.

Eric, his wife Ellen, and their two children Ben and Jessica live in Chicago, and are contributing members of Safari Club International, the International Game Fish Association and the Bass Anglers Sportsman’s Society, among others.

Todd Lucas
President & Founder
With more than two decades of graphic arts experience, Todd oversees USM’s day-to-day prepress, production and mailing operations at our headquarters in Fort Worth, Texas. An avid sportsman since the tender age of 8, he has hunted the world over, from whitetail deer in the Texas Hill Country to Cape Eland on the plains of Africa.

Todd resides in Weatherford, Texas with his wife Anne and their two children, Tyler and Miles. He is an active member of Dallas Safari Club, Quail Unlimited, the National Wild Turkey Federation, National Sporting Clays Assoc., Ducks Unlimited and the NRA.

Linda King
Media Director
As the former public relations/media director of a leading outdoor manufacturer, Linda oversees our clients’s strategic, support and media relations needs, top to bottom. From bonefish in the Bahamas to bobwhites in Tamaulipas, Linda is living proof that hunting and angling is hardly a sport reserved for the boys.

Linda and her German Shorthairs Caeser and Molly make their home in the woodlands outside of Portland, Oregon. She is a member of Quail Unlimited, the Dove Hunters Sportsman’s Society and the Federation of Fly Fishers.

Seth Fields
National Sales Director
With over 20 years experience in the sporting goods and outdoor industry, Seth directs USM's global sales efforts to acquire new accounts and ensure existing clientele are well cared for. Between owning his own small business, combined with his vast corporate experience, allows him to have a unique insight to companies both large and small. Having grown up with a rod or gun in his hands since he was big enough to hold one, Seth has hunted and fished throughout North America for everything from northern pike in Saskatchewan to bobwhite quail in Missouri.

Seth resides in Vernon Hills, IL with his Golden Retriever, Jake. He is an active member of Ducks Unlimited, Pheasants Forever, and the NRA.

Steve Leigh
Executive Producer
With more than 20 years of advertising experience and thousands of radio and TV voiceovers to his credit, Steve heads up USM’s broadcast services department. His love of the outdoors led him from his hometown of Pittsburgh to the mountains of Edwards, Colorado, where he and his wife Kristin now reside. An international angler, avid cyclist and snowshoer, Steve is an active member of the Colorado Broadcaster's Association, and has placed in the Outdoor Life Network’s Fly Fishing Master’s Competition three years in a row.

Marc Wensel
Photographer
A third generation professional photographer, Marc is also a lifelong hunter, angler and outdoor enthusiast who often leaves his gun at home and shoots instead with a Canon.

Marc resides in Wolfe City, Texas, with his wife Linda and their two sons. He is a Benefactor Member of the National Rifle Association as well, as a Benefactor Member of the Texas State Rifle Association.